The 2016 SMBC Singapore Open and promoter Lagardère Sports were rewarded for offering outstanding corporate hospitality by receiving the silver award at the recent Sports Industry Awards (SPIA Asia) in the ‘Best Hospitality’ category, held in Bangkok on October 4.
Golf fans were treated to a selection of high-end hospitality options at the SMBC Singapore Open’s double-storey hospitality structure that provided commanding views of the award-winning golf course.
Guests enjoyed cuisine prepared by the five-star Shangri-La’s Rasa Sentosa Resort and Spa as well as player meet-and-greets throughout the day with star players such as Jordan Spieth, Darren Clarke and ‘Ben’ An Byeong Hun. Lagardère Sports will be unveiling an equally impressive hospitality offering for the 2017 event next January.
Lagardère Sports actually won four prestigious accolades at the Awards night.
Leading the trophy tally was the 2015 WTA Finals Singapore that scored a hat trick including a Gold in the ‘Best Hospitality’ category, and two Silvers for ‘Best International Sporting Event’ and ‘Best Live Experience’.
“My team and I are incredibly proud to be honoured in this way by our peers at the SPIA 2016 event,” said Adrian Staiti, Executive Vice President, Global Partnerships, ?Lagardère Sports.
“Tennis and golf are premium events and it is critical that the clients’ experience matches the quality of the action on the course and centre court. We worked closely with partners and sponsors to deliver first-class hospitality platforms for our customers and these awards are testament to that hard work.”
SPIA Asia 2016 recognises and celebrates the achievements made by the sporting industry in Asia, which has become a premier destination for large-scale regional and international sports and entertainment events.